Brain.ai (2022)
In 2016, Brain pioneered one-shot learning NLP, a breakthrough that influenced many of the language models that followed. Building on this foundation, the team launched Natural AI in 2020, the...
0-100 Creative Founder. Available Worldwide.
If you're working on problems that require thinking at the level of systems and decisions, not just features and flows, I'd like to hear from you.
Marie Roohi - Experience Architect
Designer of uncommon economies, of beauty, and of reciprocity with place.
Design Philosophy
Most design work focuses on making things look good or feel intuitive. That matters. But the deeper opportunity is in changing how decisions get made. Systems thinking over interfaces. Decision frameworks over deliverables. Scale over polish. When you design the infrastructure that shapes decisions, you change outcomes at every level of the organisation.
I work at the intersection of complexity, scale, and constraint, financial services, AI, deep tech, regulated worlds. In organizations where a single decision can ripple across millions of customers and thousands of employees, clarity is a compass, precision a lifeline. Systems must hold when it matters most, because impact is never theoretical, it is lived.
Design begins long before a user ever touches a product and lingers long after they leave it. It lives in anticipation, in memory, in what people feel before and after the interaction. That is not UI. That is experience.
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The Past
This is a selection of projects where the work was about reframing problems, building decision systems, and designing for scale. The focus is on narrative, decisions, and outcomes, not deliverables.
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The Present
Marie is a repeat startup founder and product builder. Her work lives at the intersection of vision, discipline, and endurance.
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The Future
Now, she dreams in orbit.
Marie’s next chapter reaches beyond Earth, where design meets the quiet vastness of space. She carries with her the same rigorous systems thinking that shaped her work on Earth, ready to imagine habitats and objects that breathe with their surroundings.She dreams of creating things with uncommon economy, silent beauty, and a harmony so natural it feels as if they have always belonged among the stars.