Brain.ai (2022)
In 2016, Brain pioneered one-shot learning NLP, a breakthrough that influenced many of the language models that followed. Building on this foundation, the team launched Natural AI in 2020, the...
Outside-the-Box Thinker. Designer.
Creative founder with 25,000+ hours of design experience since '14.
Hands-on Product Designer. Available Worldwide.
I believe design begins in anticipation and lingers in memory, far beyond any screen.
Marie Roohi - Experience Architect
Design isn’t finished until somebody is using it.
Design Philosophy
With AI interfaces, single minimalistic search bars, voice commands, and speech controls, purchase intent comes to us, instead of us chasing users through endless pages and functions. The interaction flips: design stops being a gatekeeper and starts being an anticipator.
Most design work focuses on making things look good or feel intuitive. That matters. But the deeper opportunity is in changing how decisions get made. Systems thinking over interfaces. Decision frameworks over deliverables. Scale over polish. When you design the infrastructure that shapes decisions, you change outcomes at every level of the organisation.
I work at the intersection of complexity, scale, and constraint, financial services, AI, deep tech, regulated worlds. In organizations where a single decision can ripple across millions of customers and thousands of employees, clarity is a compass, precision a lifeline. Systems must hold when it matters most, because impact is never theoretical, it is lived.
Design begins long before a user ever touches a product and lingers long after they leave it. It lives in anticipation, in memory, in what people feel before and after the interaction. That is not UI. That is experience. And clarity through simplicity wins.