The creator economy + DTC commerce is a multi-hundred-billion-dollar market, yet 99% of creators never become brand owners.
(0.1) Intro
Being a natural creative, I was drawn to the world of social media long before it became my career. It started simply, helping friends and small brands find their rhythm online. I became obsessed with harmony, with the balance between visuals, audience, and emotion.
To me, social media is not about algorithms. It is about how color, tone, and movement can create happy hormones in the brain. That has always been my north star, to make people feel something.
By 2025, I helped a close friend, a creator with over three million followers, launch her first brand. Watching her evolve from influencer to business owner changed everything for me. It sparked a simple but powerful idea:
What if every creator could become a product owner in minutes, not months?
That idea became 88 Mi.nut
(0.2)The Pitch Deck
(0.3) The Design
The creator economy is worth hundreds of billions of dollars, yet most creators never become owners. They have the audience, creativity, and trust, but the path from influence to business is broken. It takes months of legal setup, supplier hunting, brand design, and e-commerce work.
88 Minute was born to fix that problem.
It is one platform that turns influence into ownership. It collapses months of work into a single guided workflow that helps creators launch fully functional brands in just 88 minutes.
